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Dynamic pricing and consumer price fairness perceptions in the Swiss brick-and-mortar retail market

dynamic pricing /
Dynamic pricing and consumer price fairness perceptions in the Swiss brick-and-mortar retail market

06.01.2023 / Dynamic pricing, the practice of adjusting prices in real-time based on market demand and other variables, has become increasingly popular in various industries. Especially, airlines, accomodation booking platforms but also other demand driven vendors have implemented a dynamic pricing model. This Bachelor-Thesis aims to explore the price fairness perception of
Robin Furrer / 2 min
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